「主理人」遭全网群嘲，问题到底出在哪？

Core Viewpoint - The article discusses the decline in consumer favor towards the term "主理人" (principal or owner) in the coffee shop industry, highlighting a shift in perception from admiration to ridicule as consumers express dissatisfaction with the service and pricing associated with these establishments [4][16][49]. Group 1: Consumer Sentiment - Increasingly, consumers are expressing disdain for coffee shops that label themselves as "主理人咖啡" (principal coffee), leading to viral discussions online about negative experiences in such establishments [5][6][12]. - A viral video depicting a consumer's uncomfortable experience in a "主理人咖啡" shop has garnered over 900,000 likes, reflecting widespread resonance with the sentiment of feeling unwelcome [10][8]. - Consumers are sharing experiences of feeling ignored or belittled in these shops, with comments indicating a sense of elitism and lack of service [12][31]. Group 2: Economic Implications - The concept of "主理人经济" (principal economy) is fundamentally based on trust, and as this trust erodes due to perceived overpricing and lack of genuine service, consumer backlash is inevitable [27][28]. - Consumers are increasingly aware of the disparity between the premium prices they pay and the actual quality of service and products received, leading to a growing resentment towards the "主理人" label [23][24][29]. Group 3: Cultural Shift - The term "主理人" has evolved from a symbol of expertise and passion to a generic label used by many small business owners, diluting its original meaning and leading to a perception of pretentiousness [36][39][40]. - The rise of parody and mockery surrounding the "主理人" concept indicates a cultural shift where consumers are rejecting the elitist attitudes associated with it, opting instead for authenticity and value [16][41][49]. - There is a call for a rebranding of the term "主理人" to better align with consumer expectations and to foster a more welcoming atmosphere in coffee shops [47].