3D图形引擎，在「别处」开花

Core Viewpoint - The article discusses the strategic shift of GritGene, a 3D graphics engine company, from a heavy reliance on smart city business to focusing on new terminal products like smart vehicles, consumer smartphones, and XR devices, highlighting the challenges and opportunities in the 3D engine market [2][3][30]. Group 1: Business Strategy - GritGene decided to reduce its smart city business, which previously accounted for nearly half of its revenue, to pivot towards new terminal products [2][3]. - The company aims to avoid direct competition with established players like Unreal Engine and Unity in the gaming sector, instead focusing on non-gaming applications where 3D engines can thrive [8][30]. - GritGene's strategy involves deep collaboration with major clients like BYD to create benchmark cases that can help standardize processes and expand market reach [15][14]. Group 2: Market Challenges - The article notes the decline in investment interest during the capital market downturn, which has affected many tech startups, including GritGene [6][5]. - The company faced challenges due to external factors such as U.S. sanctions on Chinese tech firms, impacting its partnerships and project timelines [6][7]. - GritGene's revenue is expected to decline in 2023 but is projected to double by 2024 and potentially double again by 2025, indicating a recovery trajectory [3][30]. Group 3: Technological Innovation - GritGene is focusing on developing a 3D-AI engine that integrates AI capabilities across various subsystems, enhancing flexibility and efficiency in 3D content creation [18][19]. - The company emphasizes a hybrid computing architecture that combines edge and cloud computing to optimize performance for mobile devices and smart vehicles [24][23]. - GritGene's engine architecture allows for modular adjustments, enabling clients to customize functionalities without affecting other components, which is crucial for diverse application needs [25][26]. Group 4: Future Outlook - GritGene plans to leverage its unique engine capabilities to provide customizable 3D data generation tools for the AI industry, aiming to transition from algorithm-driven to data-driven approaches [30][32]. - The company is also considering a return to the gaming sector with innovative concepts that blend elements from successful games, targeting a broad audience [31][32]. - The narrative suggests that GritGene's journey reflects broader trends in the tech industry, emphasizing the importance of long-term vision and technological integration in navigating market challenges [34][33].