BAIC BluePark(SH:600733) 光大证券研究·2025-08-05 23:06Core Viewpoint - The company is experiencing fluctuations in sales and profitability, with a focus on the growth of its premium brands and the development of new electric vehicle models to enhance market presence and technological capabilities [4][5][6][8]. Sales Performance - In July 2025, the company's vehicle sales decreased by 6.4% year-on-year and 14.3% month-on-month, totaling 10,280 units, while cumulative sales from January to July increased by 98.6% to 77,000 units [4]. - For the year 2024, the company achieved a total vehicle sales increase of 23.53% to 114,000 units, with the premium brand, Extreme Fox, seeing a significant rise of 169.91% to 81,000 units [6]. Financial Performance - In Q4 2024, the company reported a revenue of 14.51 billion yuan, a year-on-year increase of 1.3%, but a net loss that expanded by 28.7% to 6.95 billion yuan. The revenue for Q4 2024 decreased by 6.3% year-on-year and 22.8% month-on-month to 4.69 billion yuan [5]. - In Q1 2025, the company’s revenue surged by 150.8% year-on-year to 3.77 billion yuan, while the net loss narrowed by 6.2% to 950 million yuan [5]. Margin Recovery - The gross margin for Q1 2025 improved to -7.5%, a year-on-year increase of 0.4 percentage points and a month-on-month increase of 14.5 percentage points, primarily driven by the strong sales of the Extreme Fox brand [7]. - The company anticipates further margin recovery with the upcoming launch of new models equipped with advanced driving systems [7]. Strategic Initiatives - The company announced plans to raise up to 6 billion yuan through a private placement to fund the development of various new energy vehicle models and AI-driven platforms [8]. - The "Three-Year Leap Action" initiative aims to enhance brand collaboration and market penetration in the mid-to-high-end segments through technological advancements and improved channel efficiency [8].