【房地产】7月百强权益销售额同比-27%，1-7月累计同比-14%——百强房企销售跟踪（2025年7月）（何缅南/韦勇强）

Core Viewpoint - The real estate industry is experiencing a significant decline in sales, with major companies reporting substantial year-on-year decreases in sales figures for July and the first seven months of 2025 [4][5]. Group 1: Sales Performance - In July 2025, the top 10 real estate companies reported total sales of 107.2 billion, with a year-on-year decrease of 15.7% [4] - For the first seven months of 2025, the total sales for the top 10 companies reached 959 billion, reflecting a year-on-year decline of 14.2% [4] - The top 100 real estate companies saw total sales of 226.5 billion in July 2025, down 25.2% year-on-year [4] - Cumulatively, the top 100 companies reported total sales of 2.01 trillion for the first seven months, a decrease of 13.2% year-on-year [4] Group 2: Median Sales Data - The median year-on-year sales change for the top 50 companies in July 2025 was -25.6%, while the median for the first seven months was -10.8% [5] - Among the top 50 companies, 46 reported an average year-on-year sales change of -18.7% in July 2025 [5] - In July 2025, only 5 out of 20 mainstream companies reported positive year-on-year sales growth, with China Jinmao leading at +51% [5] Group 3: Notable Performers - For the first seven months of 2025, China Jinmao reported a cumulative year-on-year sales increase of 23%, while Yuexiu Property and Jianfa Real Estate also showed positive growth [5] - In July 2025, notable performers included China Jinmao and Yuexiu Property, both achieving significant year-on-year sales increases [5]