消费洞察集锦 | 2025年第六期

Core Insights - The article highlights the recovery trend in the sugar-free carbonated beverage market, identifying three key opportunities for brands to seize the market advantage [1] - Despite the ongoing trend of declining birth rates, the baby and children's skincare market demonstrates strong resilience [1] - The article emphasizes the importance of consumer insights in driving brand growth, with a focus on the upcoming Worldpanel Consumer Index Annual Client Meeting scheduled for August 21 in Shanghai [1][2] Retail Market Overview - The article presents a retail market snapshot for the first half of 2025, analyzing the development trends of both online and offline retail formats [1] - It includes insights into consumer behavior and market dynamics, particularly in the context of changing demographics and consumption patterns [1] Category Insights - The sugar-free carbonated beverage market is highlighted as a significant area of growth, with brands encouraged to capitalize on emerging opportunities [1] - The baby and children's skincare segment is noted for its robust performance despite demographic challenges, indicating a potential area for investment [1] Consumer Group Insights - The article introduces a special feature on consumer group insights, focusing on the structure of the single economy demographic [1][6] - It suggests that understanding consumer segments is crucial for brands aiming to enhance their market positioning [1] Channel Insights - A dedicated section on channel insights is mentioned, indicating a comprehensive analysis of various retail channels and their performance [1][7] - The article implies that channel strategy will play a vital role in brand growth and market penetration [1]