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从爬宠到沉香:“兴趣+直播电商”撬动百亿产业带

Core Insights - The article highlights the rapid growth of niche interest industries on e-commerce platforms like Douyin, showcasing how small businesses can leverage these platforms to achieve significant sales and brand recognition [3][10][16] Group 1: Business Growth and Transformation - A case study of a pet business, "Deep Blue," illustrates how a passion for blue-tongued skinks evolved into a successful e-commerce venture, achieving monthly sales of 300,000 yuan within a month of launching on Douyin [1][8] - The Douyin e-commerce platform has enabled various niche markets, such as handmade crafts and pet supplies, to connect with broader audiences, resulting in five interest industry segments surpassing 10 billion yuan in GMV last year [3][10] - The transition from traditional sales methods to live streaming and short video content has allowed businesses to engage directly with consumers, enhancing trust and customer loyalty [5][13] Group 2: Market Trends and Data - According to the "2025 Douyin E-commerce Interest Industry Report," the market for live-streaming e-commerce is expected to grow significantly, with projections indicating a market size exceeding 600 billion yuan by 2029 [7][16] - The report also notes that 57 interest industry segments achieved over 100 million yuan in GMV, with Guangzhou alone seeing over 340 million orders [3][10] - The rise of live streaming as a sales channel has proven effective for small businesses, with many reporting substantial increases in sales and customer engagement [10][19] Group 3: Industry Challenges and Opportunities - Traditional businesses face challenges in adapting to new marketing channels, but those that embrace live streaming and short video formats can effectively showcase their products and build brand identity [13][15] - The "Interest Industry Support Plan" launched by Douyin aims to assist these businesses in leveraging the platform's capabilities to meet diverse consumer demands and stimulate economic growth [17][19] - The shift towards brand-building and direct consumer engagement is crucial for manufacturers looking to transition from OEM to self-branded products, addressing the common pain point of lacking brand recognition [15][16]