理想TOP2·2025-08-06 10:18Core Viewpoint - The company emphasizes a user-centric approach in the production and delivery of the Li Auto i8, transitioning to order-based manufacturing to enhance customer satisfaction and operational efficiency [1][4][5]. Group 1: Product Launch and Delivery - The Li Auto i8 will not have "immediate delivery upon launch" as the company prioritizes user test drives and customization options, aiming for a production-to-delivery timeframe of 7 to 10 days [1]. - All vehicles from the Li Auto i8 onwards will adopt an order-based production model, allowing customers to select their preferred vehicle color and features [1]. Group 2: Design and User Experience - The design of the Li Auto i8 is described as having a "high-end relaxed feel," indicating a focus on luxury and comfort [2]. - Exclusive benefits for Li Auto i8 owners at charging stations include priority reservations, better pricing, energy management, route planning, and parking fee reductions [3]. Group 3: Customer Feedback and Adaptation - The company made significant adjustments to the i8's configuration and pricing shortly after its release, responding to user feedback regarding complexity and desired features [4]. - The rapid decision-making process is attributed to the company's commitment to understanding and addressing the real needs of paying customers, ensuring that the offerings exceed user expectations [5]. Group 4: Communication Channels - The company actively engages with users through various channels, including direct conversations with customers who travel from other cities and discussions with representatives from owner groups [6].