茅台唯一“百元级”大众酱香单品突遭停产

Core Viewpoint - Guizhou Moutai's health liquor division has decided to stop the production of Taiyuan liquor to optimize product structure and enhance market competitiveness, with plans to launch a new product targeting the banquet market [1][4]. Group 1: Product and Market Dynamics - Taiyuan liquor, a core product of Moutai, is the only "hundred-yuan" level mass-market sauce-flavored liquor in the Moutai family, which achieved over 1 billion yuan in sales within 9 months of its launch at a price of 156 yuan per bottle [4]. - The company previously emphasized the importance of Taiyuan liquor in its diversification strategy during a meeting held in February, marking 2025 as a critical year for market expansion [4]. - Despite its rapid growth, Taiyuan liquor faced price discrepancies, with an ex-factory price of approximately 80 yuan per bottle, while retail prices lingered around 50-60 yuan, leading to low channel profits [5]. Group 2: Industry Context and Stock Performance - The white liquor industry is undergoing significant adjustments, with Moutai's core product prices experiencing volatility. For instance, the price of 25-year Flying Moutai dropped to 1875 yuan per bottle as of August 6 [5][6]. - Moutai's stock price has shown a downward trend, closing at 1423.88 yuan per share on August 6, reflecting a decline of over 4% year-to-date [6].