创业之路，要完成三个认知

Core Insights - The article emphasizes the importance of three key recognitions for entrepreneurs: understanding oneself, recognizing the core business of managing a company, and acknowledging that success stems from the main product rather than diversifying into multiple products [1]. Group 1: Japanese Market Insights - The Japanese consumer market serves as a "future laboratory" for Chinese brands, providing insights into consumer evolution over the next decade [7]. - The article highlights that Japan's experience during its "lost thirty years" offers valuable lessons for Chinese brands to win over consumers [7]. - Key strategies from successful Japanese brands include supply chain-driven private label (PB) products, continuous iteration of major products, and defining lifestyles that resonate emotionally with consumers [8][9]. Group 2: Successful Japanese Brands - Kobe Bussan utilizes a supply chain-driven model with over 350 factories globally, achieving a sales scale of 200 billion RMB and operating over 1,000 stores [16]. - 7-11 employs a TEAM MD mechanism to guide supply chain development based on consumer data, enhancing the creation of PB products [8]. - Nitori, known as the "king of Japanese furniture," applies automotive supply chain standards to achieve continuous revenue growth for 36 years [8]. Group 3: Emotional Resonance and Lifestyle Definition - Bandai focuses on developing products that tap into human instincts and desires, creating items that are both entertaining and addictive [10]. - Muji redefines user experience with its no-logo, affordable products, reflecting insights gained from economic bubbles [10]. - The article suggests that understanding the emotional and functional needs of consumers is crucial for brands to thrive in a changing market landscape [17].