Focus Media(SZ:002027) 中国基金报·2025-08-06 15:33Core Viewpoint - The acquisition of 100% equity of New Trend Media by Focus Media for 8.3 billion yuan has been finalized, enhancing its market position in the outdoor advertising sector [2][4]. Group 1: Acquisition Details - Focus Media announced on August 6 that it plans to acquire New Trend Media for 8.3 billion yuan through a combination of issuing shares and cash payments [4]. - The transaction involves 50 counterparties, including Zhang Jixue, Chongqing JD, and Baidu Online, and will not result in a change of control for the listed company [7]. - Following the acquisition, Focus Media will issue 1.44 billion shares, increasing its total share capital to 15.882 billion shares [8]. Group 2: Business Synergies - Focus Media's main business includes the development and operation of life circle media outdoor advertising, while New Trend Media focuses on outdoor advertising in residential communities, targeting small and medium advertisers [10]. - The acquisition is expected to optimize the density and structure of media resources, expand the offline brand marketing network, and enhance the overall competitiveness in client development and service [10]. - Both companies aim to achieve business synergies in market development, channel management, and reduce service costs through shared customer bases and collaborative market expansion [11]. Group 3: Financial Performance of New Trend Media - In 2024, New Trend Media is projected to achieve a revenue of 1.988 billion yuan and a net profit of 41.9 million yuan [11]. - As of the end of Q1 this year, New Trend Media's total assets amounted to 4.501 billion yuan [11]. - Key financial data for New Trend Media includes total assets of 4.501 billion yuan and total liabilities of 1.149 billion yuan as of March 31, 2025 [12].