无人机点亮山城夜空，重庆文旅借势起飞

Core Viewpoint - The "Charming Chongqing" drone light show, which started on April 19, 2025, has become a significant cultural tourism event, showcasing the integration of technology and local culture, and marking Chongqing's emergence in the low-altitude economy [1][2][12]. Group 1: Event Highlights - On June 17, 2025, Chongqing set a Guinness World Record with 11,787 drones participating in a light show, attracting approximately 4 million spectators and generating over 3 billion online views [2][4]. - The event has been described as a phenomenon, significantly enhancing Chongqing's cultural tourism influence and leading to a 2.7 times increase in daily visitor numbers [4][10]. Group 2: Economic Impact - The drone light show is part of Chongqing's strategic focus on low-altitude economy, which includes a comprehensive "all-domain airspace + industrial ecosystem" approach [4]. - The event contributed to a rise in tourist stay duration from 4 days to 5.5 days, with over 20% of visitors coming from outside the province, indicating strong appeal to the 31-50 age demographic [4][10]. Group 3: Strategic Initiatives - Chongqing's cultural tourism department is implementing five key strategies for growth: creating tourism products, building cultural identity, stimulating consumer activity, enhancing service efficiency, and optimizing market conditions [10]. - In the first half of 2025, Chongqing reported a retail sales total of 830.037 billion yuan (up 4.5% year-on-year) and welcomed 235 million domestic tourists (up 8.6%) [10]. Group 4: Online Engagement - The event generated significant online engagement, with over 3 billion social media exposures and more than 18 million interactions across platforms like Douyin, Xiaohongshu, and Weibo [6][10]. Group 5: Cultural Integration - The drone light show exemplifies the deep integration of technology and local culture, enhancing the tourist experience and driving the development of the low-altitude economy [12].