Founder Park·2025-08-07 06:43Core Viewpoint - The report by QuestMobile highlights the contrasting performance of AI applications in the domestic market compared to overseas, with a significant decline in active users across mobile and PC platforms, indicating a need for innovation and adaptation in the industry [4][5]. Group 1: Market Overview - The domestic mobile app market is primarily dominant, while the PC market is struggling, with both experiencing a decline in active users [5]. - Active user numbers for mobile and PC AI products have decreased by 20 million and 30 million respectively, with native app growth completely stagnating [8]. - The total number of internet users in China is 1.1 billion, with a maximum of 180 million AI users on the PC side, indicating a lack of return on web-based product innovation [8]. Group 2: User Engagement and Trends - The report identifies a "four-tier" application structure in AI, with the first tier consisting of AI search engines and comprehensive assistants, achieving 685 million and 612 million monthly active users respectively by June 2025 [9]. - The second tier includes AI social interaction and professional consulting, with 126 million and 111 million monthly active users [9]. - The growth of application plugins reflects user demand for "contextual tools," with 630 million users in mobile app plugins, while native apps have 570 million users [10]. Group 3: Performance of AI Applications - The report indicates that 67.4% of native apps experienced negative growth in the first half of the year, highlighting a challenging environment for smaller applications [33]. - The average number of AI applications per app with AI integration is 2.1, confirming that plugin forms are currently the most effective path for AI implementation [25]. - In the AI search engine sector, DeepSeek has seen a significant user loss, with 56% of its lost users switching to Baidu, indicating a shift in user preference [50]. Group 4: Competitive Landscape - The report notes a dual oligopoly in the market, with a combination of "search + service" reshaping traffic entry points, leading to a focus on intelligent agent development [20]. - The top AI applications by user scale include Baidu AI with 29.4 million active users and Xiao Bu Assistant with 16.1 million [71]. - The report emphasizes the need for mobile manufacturers to enhance user engagement and reduce reliance on pre-installed applications, as many lack differentiation and struggle with user activity [56]. Group 5: Future Outlook - The future of AI applications will depend on breakthroughs in underlying model capabilities and cross-modal interaction, which are critical for the development of intelligent agents [66]. - Companies must either become the "only option" in users' minds or deeply embed themselves in essential workflows to remain competitive [68]. - The report suggests that the integration of AI into existing workflows will be crucial for retaining productivity advantages in the PC web application space [45].