外卖补贴战总会结束，但拼好饭会一直便宜

Core Viewpoint - The article emphasizes the growing demand for affordable and high-quality food options across various market segments, highlighting the success of Meituan's "Pin Hao Fan" as a response to this demand [1][3][20]. Group 1: Market Trends - The demand for cost-effective meals is not limited to lower-tier cities; even high-tier cities have a significant need for affordable options, which has been historically overlooked [1]. - The rise of "two dishes rice" in Hong Kong reflects a broader trend where consumers are increasingly valuing affordable yet satisfying meals, indicating a shift in dining preferences [3][20]. Group 2: "Pin Hao Fan" Overview - "Pin Hao Fan" was launched in June 2020 and has rapidly grown to over 270 million users, with daily orders increasing from 1 million in 2022 to over 35 million by July 2025 [5][13]. - The service operates on a simplified model, offering a limited number of fixed-price meal options, typically ranging from 10 to 15 yuan, which enhances efficiency and reduces costs [13][16]. Group 3: Operational Efficiency - The model focuses on reducing SKU variety, concentrating on a few popular items, which streamlines operations and enhances profitability for merchants [16][17]. - By aggregating orders and optimizing delivery routes, "Pin Hao Fan" significantly improves operational efficiency compared to traditional food delivery services [16][18]. Group 4: Consumer Trust and Brand Quality - To address consumer concerns about hygiene and quality, "Pin Hao Fan" has initiated the "Million Bright Kitchen" program, promoting transparency in food preparation environments [24][27]. - The platform aims to shift the perception that low prices equate to low quality, ensuring that consumers can trust the affordability of the meals offered [22][27]. Group 5: Competitive Landscape - Unlike traditional platforms that rely heavily on subsidies, "Pin Hao Fan" focuses on sustainable pricing strategies that do not compromise merchant profitability [28][29]. - The service is positioned as a long-term solution to the challenges faced in the food delivery market, moving away from unsustainable subsidy wars [28][30].