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对话光帆科技董红光:当耳机长出眼睛, “说一下”开始取代“点十下”
乱翻书· 2026-01-12 13:11
眼镜是最热门的答案。但光帆科技创始人董红光给出了一个反直觉的方案:一对单耳仅11克重、却装了摄像头的AI耳机。 作为小米第89号员工、MIUI 早期核心成员,光帆科技创始人董红光他在过去十多年里深度参与了移动互联网交互规则的构建——图形界面、触 控操作、APP生态,这些今天看来理所当然的东西,都是那一代人一行行代码写出来的。但从手机到AI硬件的跨越中,董红光第一次发现,自己 那个靠点击、滑动在无数APP孤岛间切换的时代,正在撕开一条裂缝。 这期对话围绕几个核心问题展开:为什么是耳机而非眼镜?从图形界面到意图感知,交互逻辑发生了什么根本变化?一个越用越懂你的AI助手, 跟纯工具有何不同?以及,为什么通用硬件的价值一定大于专用硬件? 一、为什么是耳机,而非眼镜 当全行业都在押注智能眼镜时,光帆科技却选择了把眼睛装在耳机上。 董红光是智能眼镜的狂热爱好者,但放弃眼镜这个形态来自冷静的判断:眼镜的重量、光机显示效果、续航、对妆容的影响——这些问题短期内 难以解决。更关键的是,新品类需要用户付出佩戴成本,而收益是否足够覆盖成本? AI大模型开始具备上帝视角,所有人都在问同一个问题:下一代计算终端会是什么形态? "耳机已 ...
复盘高德扫街榜100天
乱翻书· 2026-01-07 12:45
Core Viewpoint - Gaode has launched the "Gaode Street Ranking 2026" with three major upgrades, including the world's first "Flying Street View," a dynamic seasonal service ranking, and new social features for friends and personal rankings [1] User Growth and Engagement - In just 100 days since its launch, the Gaode Street Ranking has achieved a user base of over 660 million, contributing to a monthly active user increase of 46 million, bringing the total to 996 million, nearing the 1 billion mark [3] - The platform has attracted 860,000 new merchants, with order volume increasing by over 330% and revenue rising by over 270% [3] Unique Positioning in Local and Travel Scenarios - Gaode's unique positioning is highlighted by its ability to cater to both local users and travelers, with a focus on simplifying decision-making in unfamiliar locations [5] - The platform addresses the need for quick and efficient decision-making for users in unfamiliar cities, providing structured rankings that help users make informed choices without extensive reading [5][6] Trust and Credibility in Local Services - Gaode aims to tackle the trust crisis in local services, as evidenced by rising complaints about false advertising and increasing marketing costs for small businesses [11] - The Gaode Street Ranking leverages behavioral data to differentiate between "tourist navigation" and "local repurchase," ensuring that only genuinely popular local establishments are highlighted [6][8] Innovative Ranking Mechanism - The ranking system is based on "foot votes," which rely on actual user behaviors rather than subjective ratings, making it less susceptible to manipulation [15] - Gaode's data-driven approach includes metrics such as the distance users are willing to travel, frequency of visits, and the diversity of the customer base [15] Social Features and Personalization - The introduction of social features allows users to see friends' check-ins and create personalized lists, enhancing the trust factor through social connections [16][21] - Gaode is also launching a "Detective Creator Program" to engage users in sharing their favorite spots, further enriching the platform's content [21] Comprehensive Service Offerings - Gaode has expanded its rankings beyond dining to include various categories such as hotels, attractions, and seasonal activities, with over 6,553 dynamic rankings available [26][27] - The platform's AI capabilities allow for real-time updates based on seasonal and weather changes, catering to a wide range of user interests [26] Commitment to Transparency - Gaode has committed to keeping the Street Ranking free from commercialization, ensuring that rankings are based on genuine user choices rather than paid promotions [28][29] Advanced Technology Integration - The introduction of "Flying Street View" aims to enhance user trust by providing a realistic view of locations, addressing concerns about the authenticity of online ratings [30][33] - This feature allows users to explore areas from an aerial perspective and even enter establishments virtually, improving the overall user experience [30][33] Vision for the Future - Gaode's long-term goal is to establish a credit system for offline services, similar to how Alipay functions for online transactions, by using real behavioral data to replace manipulated review systems [36][37]
中文互联网“build in public”的新实验,为什么会是AMA?
乱翻书· 2026-01-06 11:29
Core Viewpoint - The article discusses the resurgence of the AMA (Ask Me Anything) format on Xiaohongshu, highlighting its unique characteristics compared to platforms like Reddit and Weibo, and its appeal to a diverse range of professionals, particularly in the AI sector [4][5][9]. Group 1: Unique Characteristics of Xiaohongshu's AMA - Xiaohongshu's AMA format fosters a friendly and open atmosphere, contrasting with Reddit's more confrontational approach, where anonymity can lead to aggressive questioning [7][8]. - The platform's distribution model promotes equal visibility for creators, allowing even those with fewer followers to reach targeted audiences effectively [9]. - The lightweight design of Xiaohongshu enables users to engage easily, encouraging participation from non-professional content creators [11]. Group 2: AI Community's Engagement - The AI community's participation in AMAs reflects a cultural shift towards openness and sharing, driven by the industry's foundational values of open-source collaboration [12][13]. - The concept of "Build in Public" resonates with the AI sector, where professionals are willing to share their development processes and challenges rather than just polished results [15][16]. - The AMA format allows for genuine interactions, where participants can ask meaningful questions that might not be addressed in traditional settings, enhancing the learning experience for both askers and responders [19][20]. Group 3: Expansion and Impact of AMAs - The spread of AMAs on Xiaohongshu has transitioned from niche AI discussions to broader engagement across various professional fields, indicating a shift in the platform's user demographics [24]. - This evolution signifies Xiaohongshu's transformation into a hub for professional knowledge sharing, moving beyond its original lifestyle focus [27]. - The platform's ability to connect diverse professionals fosters a sense of community and shared experience, enriching the dialogue around industry-specific challenges and insights [25][28].
半佛怕爆款,三表拒AI,冰汝谢川普
乱翻书· 2026-01-05 14:18
在短视频和AI席卷内容行业的当下,文字创作者的处境显得格外微妙。今日头条2025年深度创作者大会上, 我主持了其中一场圆桌对话,与 驻 美记者王冰汝、财经博主半佛仙人、自媒体人三表龙门阵围坐一堂,聊的不是行业愿景,而是各自的焦虑与坚守。 半佛仙人坦言自己现在害怕爆款——影响力是把双刃剑,普通人饭桌上的闲话放到公众人物嘴里就可能变成翻车现场。他还抛出了一个尖锐的观察:AI 时代对新人反而更残酷,因为你要回答一个老创作者不需要面对的质疑——"没有AI的时候怎么没有你?" 王冰汝的流量密码则简单得令人羡慕:特朗普。从第一任期追到现在,这位美国总统简直是她的24小时"抖加",源源不断地制造新闻素材,2026年还有中 期选举、世界杯、特朗普80大寿加白宫UFC格斗赛等着她。 三表龙门阵的态度最为" 躺平 ":1500字以内把观点说清楚,这是他的舒适区,不需要用AI。 他甚至故意不用,要保留人味儿——那种蠢蠢的、呆呆的、 带着情绪的质感,而不是AI那种方方面面都齐全的完备感。 三位创作者,三种生存哲学,折射出内容行业一个共同的命题:当工具越来越强大,人的不可替代性究竟在哪里? 以下是本场对谈的文字实录,后续会多将《乱翻书 ...
视频播客不是内容升级,更像是一场分发补偿
乱翻书· 2025-12-29 10:25
Core Viewpoint - The article emphasizes the necessity for creators to transition from traditional audio podcasts to video podcasts, framing the latter as a more versatile and engaging format that aligns with current media consumption trends [2]. Group 1: The Shift to Video Podcasts - Creators are increasingly referring to their work as "shows" rather than "podcasts," reflecting a broader trend towards video content across platforms like YouTube [4][6]. - The integration of various media platforms has led to a convergence where video podcasts are becoming a common format, with platforms like Tencent Video and Douyin embracing this trend [8][10]. Group 2: The Importance of YouTube - In the U.S., not engaging with YouTube is seen as detrimental for podcasters, as it serves as the primary discovery platform for podcasts due to its powerful recommendation algorithms [12][16]. - YouTube's ability to revive older content and its dominance in the living room viewing experience provide significant advantages for video podcasts over traditional audio formats [16][17]. Group 3: The Chinese Market Dynamics - The podcast discovery mechanism in China is more fragmented, with users primarily discovering new podcasts through platforms like Xiaoyuzhou and Douyin, rather than traditional podcast apps [19]. - Short video clips serve as a means of promoting longer video podcasts, creating a saturation effect that enhances visibility and engagement [21]. Group 4: Cost Considerations for Creators - Concerns about the high costs of video production are prevalent among creators, but the article argues that the marginal cost of converting existing content into video is relatively low compared to the potential audience reach [23][25]. - The analogy of a singer producing a music video for a hit song illustrates the importance of video content in maximizing audience engagement and visibility [26]. Group 5: Content Value and Distribution - The essence of video podcasts lies in the distribution of high-quality content, which should be presented in a way that resonates with a broader audience [28][30]. - The format of the content—whether audio or video—should be left to the audience's preference, emphasizing the importance of accessibility and choice [31].
无招奋起金箍棒,打碎一个旧钉钉
乱翻书· 2025-12-26 03:53
2025年12月23日上午,杭州。钉钉发布AI钉钉1.1版本"木兰"及全球首个为AI打造的工作智能操作系统Agent OS,现场热度罕见,甚至连许多嘉 宾都不得不站着听完近三个小时的全程,真正的水泄不通。 这不仅仅是一场产品发布会,更像是一场告别与新生。开场屏幕上循环播放着马云当年面对移动互联网浪潮时的一段讲话:"阿里的无线不是为 电商服务的,反而阿里的电商是要为无线服务的。"这段来自移动互联网前夜的宣言,被钉钉重新搬上舞台,形成了一种跨越时空的互文:今天 的AI不是为了让旧钉钉更好用,而是旧钉钉必须打碎自己,去为新的AI时代服务。 现场的氛围充满了某种黑色幽默式的和解与冲突。钉钉竟然拿着回旋镖,宣布招募2000名大学生来帮钉钉推广AI,特意点名寻找当年在应用商店 给钉钉批量打一星的学生——五年过去,那批"恨透了钉钉"的孩子正好到了找工作的年纪。更有意思的是,钉钉一边发布了强大的AI录音笔去采 集数据(矛),一边又推出了一款能屏蔽声波、防止录音的设备(盾),这种"自相矛盾"的组合,恰恰折射出 AI 时代对数据获取与隐私保护的 复杂博弈。 现场播放的视频《三多遁入猴门》更能代表钉钉的心声,歌词里唱"这是老孙的新 ...
公众号终于理顺了
乱翻书· 2025-12-18 10:46
一是新作者成长路径过窄; 二是内容形态和消费场景错配——它只适配成熟的、完整的文章,而不是日常表达。 我过去一直觉得,公众号有两个结构性问题: 很多内容,真正有价值的核心观点可能就一两段话。但为了适应标题+长文的公众号结构,创作者往往被迫扩写:正反举例、反复论证,把一个 再简单不过的判断拉扯成一篇文章。结果要么是为难读者,要么是折磨自己。 当然,文章有它的优势——系统表达、便于传播。但问题在于:不是每个人都有、也不应该被要求具备稳定写长文的能力。 而公众号的 slogan 是「再小的个体,也有自己的品牌」,鼓励个体本身就是写进微信DNA的价值观。即便龙哥早就说过公众号不是为自媒体准 备的,但过去的产品形态,客观上确实压抑了表达欲。 而且一直到18年,才有了公众号助手App手机移动短内容发布的能力,但那会哪怕是短内容: 一天只能发一次、短图文不能转发分享、强烈依赖后台、电脑端操作 这套机制,本质上还是媒体编辑制,不是普通人表达制。 即便行业里今日头条好多年前就开始尝试头条号-微头条的解题思路,即便小红书的UGC更活跃。但到微信要尝试做短图文,也还在视频号和公 众号里面多路尝试纠结很久。。很多创作者已经跑去新的平 ...
大众点评的本质是真实的“本地生活赛博黄页”
乱翻书· 2025-11-11 07:54
Core Viewpoint - The article emphasizes that Dazhong Dianping is shifting its focus back to its core mission of building a comprehensive and accurate "cyber yellow pages" for local life, rather than merely being a content community or ranking platform [1][3][14]. Investment and Infrastructure - On November 5, Dazhong Dianping announced an investment of at least 3 billion over the next five years to upgrade its "local life information infrastructure," which will enhance its ability to verify information globally [1]. - The investment aims to establish a real-time digital replica of the physical world, ensuring accurate and timely information for users [1][10]. Importance of POI - Points of Interest (POI) are identified as the foundation of Dazhong Dianping's service, with content and rankings being secondary outcomes derived from accurate POI data [3][14]. - Accurate and timely POI information is crucial for user decision-making, as it serves as the basis for verifying the reliability of local businesses [7][9]. User Behavior and Trust - Users often engage in a "double-check" process, where they confirm information on Dazhong Dianping before making decisions, highlighting the platform's role in ensuring trust and reliability [3][9][14]. - The platform's long-standing commitment to maintaining accurate POI information has built a strong reputation for reliability, which is essential for user trust [9][14]. Challenges and Complexity - Maintaining a comprehensive and dynamic POI database is a complex and ongoing challenge, requiring significant resources and effort to ensure accuracy across millions of listings [10][17]. - The article notes that while many content platforms may not prioritize POI accuracy, Dazhong Dianping views it as essential to its business model and user experience [12][14]. Expansion of POI Boundaries - The investment will also focus on expanding the boundaries of POI to include not just commercial establishments but also parks, camping sites, and other recreational areas, enhancing the platform's utility for users [17][19]. - This expansion aligns with evolving user needs, as consumers seek inspiration for various activities beyond dining and lodging [17][19]. AI and Data Utilization - Dazhong Dianping plans to leverage AI models to enhance the efficiency of information verification and update processes, utilizing data from users, merchants, and delivery personnel [22]. - The structured nature of the POI data allows for innovative AI-driven content and decision-making tools, providing users with tailored recommendations based on their preferences [32].
下一代核心商业媒体,应该是视频播客
乱翻书· 2025-11-02 13:19
Group 1 - The core viewpoint is that video podcasts may serve as a cost-effective alternative to traditional long-form content and variety shows, allowing platforms to allocate resources more efficiently while still providing engaging content for users [2][4] - The content supply model is shifting from "platform star-making" to "creator-driven content," with platforms acting more as curators rather than producers [3][5] - The next generation of core commercial media is likely to be led by top video podcasts, with a focus on deep engagement through targeted content rather than traditional media outlets [4][6] Group 2 - The trend in the U.S. shows that founders and investors are increasingly using podcasts as a direct communication channel, eliminating intermediaries and requiring leaders to engage authentically with audiences [5][7] - The challenges for podcast hosts include the need for in-depth knowledge and the ability to engage in meaningful discussions, which raises the bar for content quality [8][9] - The evolution of content consumption is driven by social media and recommendation algorithms, leading to a decentralization of traditional media authority [8][10] Group 3 - Podcasts should evolve to engage users visually and interactively, moving beyond audio-only formats to enhance user experience and retention [9][12] - The distinction between U.S. and Chinese podcasting landscapes highlights different user engagement strategies, with China leaning towards short video and live streaming formats [13][14] - The integration of video podcasts into existing platforms may reshape the content landscape, potentially attracting new participants to the podcasting space [14][15]
夸克做ChatBot,为什么是现在?
乱翻书· 2025-10-24 05:52
Core Insights - The article argues against the "vertical agent illusion" in the AI industry, suggesting that users do not need separate agents for every task but rather a unified solution to solve problems efficiently [1][3][6] - The trend in AI model development is towards generalization and integration rather than fragmentation, indicating that a single model can encompass the functionalities of multiple agents [5][6][7] Technological Evolution - The rapid evolution of AI capabilities necessitates timely product development, as waiting too long could lead to a solidified market landscape [12][14] - The Qwen3-Max model, utilized by Quark, demonstrates exceptional performance in various tests, showcasing its advanced capabilities in reasoning, coding, and multi-language processing [26][27] Competitive Landscape - The competition in the AI sector is intensifying, with major players like ByteDance and Tencent launching their own chat solutions, making it crucial for Alibaba to establish its presence [15][16][17] - Quark's strategy is to leverage its existing user base and tools to integrate AI dialogue capabilities, positioning itself as a key player in the AI market [17][18] Future Interaction Paradigms - The article posits that the "search box" will transition to a "dialogue box" as the new interface for user interaction in the AI era, emphasizing the need for AI to understand user intent and execute tasks [20][21][31] - Quark aims to create a closed-loop system of "search-dialogue-execution," which is seen as the ideal form of AI product [24][31] Unique Value Proposition - Quark differentiates itself by focusing on trustworthiness rather than universality, catering to users who prioritize accuracy in their interactions with AI [28][27] - The integration of a robust knowledge base and a dual trust mechanism enhances the reliability of Quark's AI responses, setting it apart from generic AI solutions [27][25]