Core Viewpoint - The electric vehicle market is experiencing significant growth, with new models like Li Auto i8, Leapmotor L90, and AITO M8 leading the charge, indicating a shift towards electric vehicles replacing traditional fuel and hybrid cars [2][3] Group 1: Market Trends - The transition from fuel vehicles to electric vehicles is driven by technological advancements, making it essential for companies to invest in R&D and marketing resources [2] - The competition in the electric vehicle sector is intensifying, with a focus on systematic capabilities rather than just product optimization [3] Group 2: Three-Generation Law - The "Three-Generation Law" describes the product development cycle where a new product evolves through three stages: initial idea, user feedback optimization, and systematic capability integration [5][6] - Successful examples from the smartphone industry, such as Huawei's P series, illustrate how this law applies to electric vehicles, with companies needing to enhance their capabilities to create market-leading products [5][6] Group 3: Huawei's Strategy - Huawei's approach with its smart electric vehicle brand, Zhijie, involves establishing design centers in Shanghai and Shenzhen to enhance product aesthetics and technology [12] - The company is investing heavily in R&D, with plans to increase personnel to 5,000 and invest over 10 billion yuan in the next three years [12][14] - Huawei is deeply involved in the construction and operation of Zhijie's manufacturing facilities, ensuring high standards of automation and quality control [14][16] Group 4: Product Development and Market Position - The upcoming models, Zhijie S7 and R7, are set to launch with advanced features and technology, including Huawei's high-voltage battery platform and intelligent digital platform [20][22] - The differentiation of Zhijie lies in its role as a pioneer for Huawei's new technologies in the automotive sector, positioning it uniquely in the market [19][24] - The market response to the new models will be crucial in validating Huawei's application of the Three-Generation Law and its overall strategy in the electric vehicle market [24]
汽车,最终还是走了手机的老路?
虎嗅APP·2025-08-07 10:13