LI AUTO(US:LI) 证券时报·2025-08-07 11:54Core Viewpoint - Li Auto has demonstrated a strong user-centric approach by rapidly adjusting the configuration of its first pure electric SUV, the Li Auto i8, in response to consumer feedback, positioning itself strategically in the 300,000 to 400,000 RMB electric vehicle market [1][4]. Group 1: Product Strategy - The Li Auto i8 was launched on July 29, with three versions priced between 321,800 to 369,800 RMB, but over 98% of users preferred the Max and Ultra high-end models, indicating a demand for simplified options and high-end features [3][2]. - In response to user feedback, Li Auto unified the configuration by making the i8 Max the standard model, reducing its price to 339,800 RMB and adding a 10,000 RMB platinum sound system as a bonus [3][4]. - The company also introduced an optional rear entertainment screen package for 10,000 RMB, catering to user demands for enhanced entertainment features [3][4]. Group 2: Competitive Advantage - The i8 features a "5C supercharging" technology that allows for 500 km of range with just 10 minutes of charging, and maintains an 85% range retention in low temperatures [6]. - It is equipped with the ADMax advanced driver assistance system, including laser radar and the Thor-U chip, which adapts to user driving habits, enhancing its competitive edge in the market [6]. - The vehicle's spacious design, with a 3050 mm wheelbase and features like zero-gravity seats and a built-in refrigerator, sets it apart from competitors, providing a unique selling proposition in the electric SUV segment [6]. Group 3: Market Positioning - By making high-end features standard and simplifying the product lineup, Li Auto aims to reduce consumer choice complexity and align with the logic of successful product launches [8]. - The company has established a strong market presence, outperforming luxury brands like Mercedes-Benz, BMW, Audi, and Tesla in the 300,000 to 400,000 RMB SUV market from January to June [9]. - The i8's launch is seen as a pivotal moment for Li Auto, potentially marking the beginning of its expansion in the pure electric vehicle market, leveraging its established user loyalty and brand reputation [9].