36氪·2025-08-07 13:24Core Viewpoint - JD.com aims to address the pain points in B2B procurement by leveraging its supply chain capabilities, introducing the JD PLUS enterprise membership to enhance procurement efficiency and reduce costs for businesses [5][12][25] Group 1: Pain Points in Procurement - Companies face significant challenges in procurement, including weak bargaining power, high shipping costs, cash flow pressure, and fluctuating supply quality [3] - JD.com identified these issues over a decade ago and has developed solutions such as the enterprise purchase channel and the SaaS platform for digital procurement [3][4] Group 2: JD PLUS Enterprise Membership - The JD PLUS enterprise membership directly addresses procurement pain points by offering benefits like a 5% discount on top of existing prices and free shipping, significantly reducing overall procurement costs [9][10] - The membership also introduces a "buy now, pay later" service, alleviating cash flow pressures for companies by extending payment terms [10] Group 3: Transformation of Procurement Process - JD.com has transformed the procurement process from a cost center to a value center, enabling businesses to achieve higher efficiency and better management of procurement activities [24] - The company provides a comprehensive service that covers pre-sale, sale, and post-sale processes, ensuring transparency and efficiency throughout the procurement lifecycle [19][21][24] Group 4: Ecosystem Development - The introduction of the JD PLUS enterprise membership is part of a broader strategy to build an ecosystem that fosters collaboration and resource sharing among high-value enterprises [12][15] - JD.com aims to continuously refine its service offerings based on customer feedback, enhancing the overall procurement experience [16]