遭爱茉莉太平洋公开否认，虚假背书乱象敲响行业警钟

Core Viewpoint - The strategic partnership between Harbin Runbentang Daily Necessities Co., Ltd. and Amorepacific Group was abruptly terminated, raising concerns about the legitimacy of the partnership and the company's operations [3][12][14]. Group 1: Background of the Event - On July 22, a personal account named "Central Radio Health" announced a strategic partnership between Runbentang and Amorepacific Group, including photos of supposed executives and detailed cooperation dimensions [5]. - Following this, on July 25, another article claimed that Runbentang had secured a product liability insurance of 2 million yuan from China Pacific Insurance [7]. - On August 2, an article stated that Amorepacific had invested 1 trillion Korean won (approximately 5.4 billion yuan) in the partnership, which was said to be in the nationwide recruitment phase [9]. Group 2: Denial and Termination - On August 5, Amorepacific Group issued an official statement denying any business dealings with Runbentang, labeling the partnership as fictitious [12][14]. - Despite the denial, Runbentang announced the termination of the partnership on August 6, citing "strategic assessment" as the reason [14][17]. Group 3: Company Legitimacy Concerns - Runbentang was established on May 26, 2025, with a registered capital of 50 million yuan, but its actual capital information is blank [19]. - The company claims to have a trademark for "Hanji Run" and has faced scrutiny regarding the authenticity of its product liability insurance, as the effective date of the insurance policy was claimed to be before the products were officially registered [20][23]. Group 4: Media and Information Integrity Issues - The "Central Radio Health" account lacks official certification and raises questions about the authenticity of its content, potentially violating regulations against impersonating news media [24][25]. - The article about the partnership gained significant traction on the "Meipian" platform, particularly among older demographics, highlighting the potential for misinformation to spread in vulnerable groups [27]. Group 5: Industry Implications - The incident serves as a warning for compliance in the cosmetics market, emphasizing the need for companies to provide verifiable claims and adhere to regulations to avoid severe penalties [29]. - It also highlights the necessity for platforms to enhance information governance and user protection, particularly in verifying the identities of accounts that may mislead consumers [29].