五年间累计亏损超13亿，呷哺呷哺「不好吃了」？

Core Viewpoint - The article discusses the struggles of the hot pot chain company Xia Bo Xia Bo, highlighting its significant financial losses and challenges in maintaining market share amidst increasing competition in the hot pot industry [4][5][6][14]. Financial Performance - Xia Bo Xia Bo is expected to report revenues of approximately 1.9 billion yuan and a net loss between 80 million to 100 million yuan for the fiscal year ending June 30, 2025 [5]. - Since 2021, Xia Bo Xia Bo has been on a losing streak, accumulating losses of approximately 1.326 billion yuan over five years [6][9]. - The company's net losses from 2021 to 2024 were 293 million yuan, 353 million yuan, 199 million yuan, and 401 million yuan, with an additional loss of about 80 million yuan in the first half of 2025 [9]. Brand Performance - Xia Bo Xia Bo's core revenue sources are its two brands: Xia Bo Xia Bo and its high-end sub-brand Cou Cou, which has been underperforming [11]. - In 2024, Cou Cou's revenue decreased significantly, with a net loss of 353 million yuan, accounting for nearly 90% of the group's overall losses [12]. - The average customer spending at Cou Cou dropped from 142.3 yuan to 123.5 yuan, and table turnover rates fell from 2 times to 1.6 times compared to the previous year [12]. Market Position and Competition - Xia Bo Xia Bo's stock price has plummeted to 0.77 HKD, with its market capitalization dropping from 29 billion HKD to 830 million HKD [8][13]. - The hot pot market is becoming increasingly competitive, with new brands emerging and capturing market share, which has led to a decline in Xia Bo Xia Bo's visibility among consumers [20][21]. - The overall hot pot market in China is projected to grow to 668.9 billion yuan by 2025, but the growth rate is expected to slow from 10% in 2019 to 4.3% in 2025 [20]. Challenges Faced - Xia Bo Xia Bo faces challenges from various competitors, including fast-casual hot pot brands and regional players that offer lower prices and better operational efficiency [22]. - The company has struggled with unclear positioning and failed attempts to transition from a fast-food model to a light dining experience, leading to a loss of its original value proposition [16][17]. - The hot pot industry is experiencing a significant exit of businesses, with over 210,000 stores closing in the past year, indicating a highly competitive environment [23].