Workflow
8月电视面板行情:需求初现回暖迹象,面板价格跌幅有望收窄
CINNO Research·2025-08-07 23:32

Core Viewpoint - The article highlights a potential recovery in terminal demand for TV display panels due to the arrival of national subsidy funds and brands preparing for the peak season, despite ongoing price declines in the panel market [2][4]. Group 1: Market Demand - In Q2, domestic TV sales volume decreased by 10% year-on-year, primarily due to the suspension of national subsidy policies in several provinces [4]. - The end of the 618 shopping festival and a funding gap in "old-for-new" subsidies led to weakened terminal demand in July [5]. - With the national subsidy funds fully in place in August and brands ramping up inventory for the peak season, terminal demand is expected to show signs of mild recovery [4][5]. Group 2: Supply Side Dynamics - In July, the average operating rate for high-generation LCD TV panel production was approximately 78%, with a slight decrease of 2 percentage points, indicating a relatively loose supply situation [6]. - The operating rate is expected to increase to around 80% in August as brands begin to restore inventory needs, with panel shipments projected to grow by 7% year-on-year [6]. Group 3: Price Trends - The overall demand for panels in August is anticipated to remain weak, with prices continuing to decline but at a slower rate [7]. - The price for the mainstream 32" panel is expected to stabilize at $32, while prices for larger panels (43" to 85") may see a decline of $1 to $4 compared to July [7].