Core Viewpoint - The article discusses the recent developments of Zhijie Automobile, focusing on its transition to an independent brand and the challenges it faces in improving sales performance [2][3][10]. Group 1: Company Independence and Structure - Zhijie Automobile officially announced its transition to the 2.0 phase, planning to invest over 10 billion yuan and expand its R&D team to 5,000 members to enhance technology [3]. - The establishment of Anhui Zhijie New Energy Automobile Co., Ltd. marks Zhijie's upgrade to an independent company, fully controlled by Chery Automobile [5]. - The brand aims to cover all aspects of R&D, manufacturing, and user services, with Huawei leading the operational system and Chery prioritizing Zhijie as a strategic project [4][5]. Group 2: Sales Performance and Challenges - Despite the launch of Zhijie S7 and R7 models, sales have been disappointing, with S7's monthly sales dropping from over 5,000 to around 2,000 vehicles [8]. - The R7 model initially boosted brand visibility, achieving over 10,000 units sold in January, but its sales fell to 5,124 units by May [8]. - To improve sales, Zhijie is establishing independent sales channels and plans to open dedicated stores, while Huawei stores will also sell some Zhijie models [9]. Group 3: Future Prospects and Product Development - Zhijie is set to launch updated versions of the R7 and S7 models, featuring advanced technologies such as 192-line laser radar and Huawei's ADS 4.0 driving assistance system [10]. - The brand's ability to leverage Huawei's technology and brand strength will be crucial for its growth trajectory as an independent entity [10].
智界品牌独立：未来投入超百亿元，打造5000人研发团队