关税冲击，丰田第一财季净利润暴跌37%，预计全年利润减少近100亿美元

Core Viewpoint - The significant increase in tariffs from 2.5% to 25% has severely impacted Toyota's financial performance, leading to a substantial reduction in profit forecasts and necessitating strategic adjustments to mitigate the effects of these tariffs [2][3][4]. Financial Performance - In the first quarter of the 2026 fiscal year, Toyota's net profit plummeted by 36.9% to 841 billion yen, with an expected operating profit loss of 1.4 trillion yen (approximately 95 billion USD) due to the increased tariffs [2][4]. - The company has revised its annual net profit forecast down by 14% to 2.6 trillion yen, reflecting the adverse impact of the tariffs [2][3]. Sales and Market Response - Despite the tariff pressures, Toyota's global sales increased by 7% to 2.4 million vehicles in the first quarter, with North American sales growing by 12.7%, making it the largest market, accounting for 33% of total sales [2][5]. - Other Japanese automakers, such as Honda and Mazda, reported significant losses, with Honda facing an operating loss of 29.6 billion yen and Mazda losing 46 billion yen in the same period [2]. Tariff Impact and Strategic Adjustments - The anticipated loss from tariffs was initially estimated at 180 billion yen for April-May, but the actual impact has led to a forecasted annual operating profit reduction of 1.4 trillion yen [3][5]. - The tariffs have already reduced operating profit by 450 billion yen in the first quarter, with additional losses expected from currency fluctuations and rising raw material costs [5]. Future Strategies - To counteract the tariff impact, Toyota is implementing several measures, including price increases, expanding production capacity in the U.S., and optimizing operations based on potential scenarios [7][8]. - In June, Toyota raised the average price of new cars produced in the U.S. by 270 USD, with plans for further adjustments when market conditions allow [8]. - The company is also planning to build a new manufacturing plant in Toyota City, Aichi Prefecture, expected to be operational in the early 2030s, while maintaining a production base of 3 million vehicles in Japan [8].