Guosen Securities(SZ:002736) 券商中国·2025-08-08 07:35Core Viewpoint - Guosen Securities announced the closure of 12 branch offices, including the historic Shenzhen Luohu Baoan North Road Securities Office, marking a significant shift in the company's operational strategy as it adapts to the evolving market landscape [2][3][4]. Summary by Sections Closure of Branch Offices - Guosen Securities is closing 12 branch offices, effective September 5, as part of its ongoing optimization efforts [2][3]. - The closed offices include locations in Jilin, Mudanjiang, Shenzhen, Foshan, Changzhi, Yueyang, Hanzhong, Ruian, Leshan, Xiamen, and Qingdao [3]. Historical Significance - The Shenzhen Luohu Baoan North Road Securities Office, formerly known as Shenzhen Zhenhua Road Securities Office, has a history dating back to 1992, making it one of the oldest operating branches in the Shenzhen capital market [4][5]. - This office was a key player in the early days of the Shenzhen securities market and was known as a "cradle for large investors" [5][7]. Recent Operational Changes - In the past 30 days, Guosen Securities has announced the closure of 21 branch offices, the highest number among major securities firms [2][9]. - The company had previously closed 9 branch offices on August 1, indicating a trend of consolidating its physical presence [10][11]. Business Strategy - Despite the reduction in physical branches, Guosen Securities is not scaling back its business; instead, it is embracing the "Internet+" model to enhance its service ecosystem [2][11]. - The company aims to improve its online customer acquisition, with a growing proportion of new customers coming through digital channels [2]. Performance Metrics - In 2020, the Shenzhen Zhenhua Road Securities Office ranked 26th in stock and fund transaction volume among securities firms in Shenzhen, with a revenue of 117 million yuan and a net profit of 5.8867 million yuan [8].