公募“降费潮”来临

Core Viewpoint - The wealth management industry is undergoing significant transformation in 2025, driven by regulatory changes and increased competition among financial institutions [1][2]. Regulatory Changes - A series of policies have been introduced to strengthen the regulatory framework for wealth management product sales, including the "Commercial Bank Agency Sales Management Measures" effective from October 1, 2025, which clarifies the responsibilities of banks as sales agents [5]. - The "Financial Institutions Product Appropriateness Management Measures," effective from February 1, 2026, aims to enhance consumer protection by helping consumers identify risks and choose suitable products based on their needs and risk tolerance [6]. Market Dynamics - The public fund sales sector is facing dual challenges of shrinking income and insufficient professional services, necessitating a shift in business models and service concepts [2][9]. - The ongoing fee reduction reforms in public funds are expected to save investors approximately 45 billion yuan annually starting in 2025, further pressuring sales channels [9]. Sales Channel Evolution - The sales landscape for wealth management products is shifting from a sales-oriented approach to a service-oriented model, emphasizing digitalization and refined services to meet diverse investor needs [2][18]. - The number of institutions selling wealth management products has increased, with 569 institutions involved in the distribution of products by mid-2025, reflecting a growing trend towards multi-channel distribution [14][15]. Industry Competition - The competition in the wealth management product distribution market is intensifying, with banks expanding their distribution channels amid declining net interest margins [13][14]. - The traditional commission-based sales model is under pressure due to declining trailing commissions, leading to a market shakeout where smaller institutions are being eliminated [10][11]. Service Transformation - Wealth management firms are increasingly focusing on providing tailored services to meet the specific needs of different investor segments, moving away from a one-size-fits-all approach [19]. - Some institutions are launching innovative products that emphasize risk management and stability, such as the "TREE Long-term Profit Plan" by China Merchants Bank, which offers risk parity-based asset allocation solutions [19].