Guosen Securities(SZ:002736) 证券时报·2025-08-08 09:37Core Viewpoint - Guosen Securities announced the closure of 12 branch offices, including the historic Shenzhen Luohu Baoan North Road Securities Office, marking a significant shift in its operational strategy as it embraces the internet era while optimizing its physical presence [2][3][12]. Summary by Sections Closure of Branch Offices - Guosen Securities will officially close the mentioned branch offices starting September 5, following an announcement made on August 4 [3][4]. - The list of closed offices includes locations in Jilin, Mudanjiang, Shenzhen, Foshan, Changzhi, Yueyang, Hanzhong, Rui'an, Leshan, Xiamen, and Qingdao [3]. Historical Significance of Shenzhen Luohu Baoan North Road Securities Office - The Shenzhen Luohu Baoan North Road Securities Office, formerly known as Shenzhen Zhenhua Road Securities Office, was established in 1992 and is one of the oldest securities offices in Shenzhen, witnessing the early development of the Shenzhen capital market [2][4]. - This office was a significant player in the market, known as the "cradle of large investors" in Shenzhen, and had a prominent trading volume historically [5][6]. Recent Trends in Branch Optimization - Guosen Securities has been actively optimizing its branch network, having closed 21 offices in the past 30 days, the highest among major brokerages [2][10]. - The closures are part of a broader strategy to enhance online services, with the company reporting an increasing proportion of new customers acquired through online channels [2][12]. Performance Metrics - In 2020, the Shenzhen Luohu Baoan North Road Securities Office ranked 26th in trading volume among securities firms in Shenzhen, with a revenue of 117 million yuan and a net profit of approximately 5.89 million yuan [9]. - The recent closures include many offices established between 2014 and 2015, indicating a shift away from less profitable locations [11].