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远光84公测,莉莉丝想搞「渠道侧」改革?
雷峰网·2025-08-08 09:54

Core Viewpoint - Lilith Games has invested six years in developing "Far Light 84," which is not only a game but also a significant shift in the gaming distribution model in China [2][8]. Group 1: Game Development and Launch - "Far Light 84" was publicly launched in China on August 7, following a development period that began before 2020 and an overseas testing phase in 2022, with a development cost of approximately 1 billion yuan [2]. - The game achieved a peak daily active user count of over one million during its overseas testing [2]. - The game is positioned as a major DAU (Daily Active Users) project for Lilith, similar to "Party Life," and was prominently featured at the 2025 ChinaJoy event [2][4]. Group 2: Distribution Strategy - Lilith has adopted a new distribution model by collaborating with four major channels, allowing for a single installation package across all platforms without separate channel servers, enabling true cross-platform play [4][6]. - This strategy aims to reduce maintenance costs associated with multiple channel packages and improve user retention by allowing players to maintain their data across different devices [6][7]. - The game's initial performance was strong, achieving top rankings on platforms like TapTap and various app stores [4]. Group 3: Industry Impact - The cancellation of separate channel servers marks a significant change in the traditional distribution landscape, allowing Lilith to directly engage with users and enhance transparency in revenue sharing with channel partners [6][7]. - This shift is expected to attract more active users to the shooting game genre, which is crucial for the game's success [8].