百事人形机器人家族亮相WAIC，饮料品牌正在刷新消费场景想象

Core Viewpoint - PepsiCo is leveraging humanoid robots as a new brand interface to enhance consumer interaction and emotional connection, moving beyond traditional marketing methods to create a more engaging and relatable brand experience [3][10][21]. Group 1: Brand Innovation - The introduction of "Pepsi Cool Buddy" follows the earlier launch of "Pepsi Blue Buddy," marking a significant step in integrating humanoid robots into the brand's identity [4][10]. - These robots are not merely technological showcases but are designed to facilitate emotional engagement and interaction with consumers, thus becoming a tangible brand asset [4][11][12]. Group 2: Technology Integration - PepsiCo's deployment of humanoid robots at the WAIC (World Artificial Intelligence Conference) represents a pioneering effort to merge beverage branding with emerging technologies, particularly embodied intelligence [6][9]. - The underlying technology, based on the Zhiyuan Lingxi X2 platform, enables emotional recognition and interactive capabilities, enhancing the consumer experience [6][10]. Group 3: Consumer Engagement - The robots engage consumers through simple yet impactful actions like delivering drinks and initiating conversations, addressing the desire for a "warm technology" experience [7][21]. - This approach aims to transform the perception of humanoid robots from mere technical displays to relatable companions that enhance everyday interactions with the brand [15][23]. Group 4: Market Positioning - By positioning humanoid robots as ongoing interactive entities, PepsiCo is redefining brand communication strategies, moving from passive content delivery to active consumer engagement [12][19]. - The initiative reflects a broader industry trend where brands seek to establish personalized connections with consumers, particularly among younger demographics [18][24]. Group 5: Future Implications - The introduction of a new robot-themed can design indicates PepsiCo's intent to further embed this technological identity into everyday consumer products, enhancing brand recognition [16][20]. - This strategy not only addresses current consumer engagement challenges but also sets a precedent for how brands can utilize technology to foster deeper emotional connections with their audience [25].