7000元茅台遭疯抢！2分钟售罄！

Core Viewpoint - The launch of the new high-end product from Kweichow Moutai, priced at 7000 yuan per bottle, sold out within 2 minutes, indicating strong demand and market interest [2][10]. Product Launch - The new product, "Kweichow Moutai (70th Anniversary of the Five-Star Trademark)," was launched on August 8, with a limited edition of 25,568 bottles priced at 7000 yuan each [4][10]. - Each bottle features a unique identity code corresponding to a 70-year period from May 1, 1954, to April 30, 2024 [4]. Production and Design - The product is made from high-quality local ingredients, including glutinous sorghum, wheat, and water, adhering to traditional brewing methods [7]. - The packaging design reflects the style of the 1954 Jinlun brand Moutai, using eco-friendly materials and a wooden box inspired by 1950s designs, enhancing the ceremonial aspect of opening the product [7][8]. Market Response - The product generated approximately 179 million yuan in revenue within 2 minutes of its launch [10]. - Social media reactions indicate a high level of competition among consumers, with many expressing frustration over the difficulty of purchasing the product, while others found personal significance in acquiring bottles with codes corresponding to their birth dates [10]. Resale Market - On resale platforms, the new product's price markup ranges from 300 to 1000 yuan, with some years being sold for over 10,000 yuan [16]. - The price of other Moutai products, such as the 25-year Flying Moutai, has also seen a slight increase, reflecting the overall market trend [16]. Stock Performance - Following the product launch, Kweichow Moutai's stock opened high and experienced fluctuations, closing at 1420.97 yuan per share, with a total market capitalization of 1.785 trillion yuan [17]. Industry Outlook - According to Citic Securities, the white liquor industry is rapidly bottoming out, with leading companies likely to benefit from current adjustments in channel structures and market expansion efforts [19].