快手，杀入外卖！

Core Insights - Kuaishou has launched an independent "takeout" entry on its group buying page, indicating its entry into the competitive food delivery market [1][3] - The takeout products primarily feature vouchers from Meituan, with some requiring purchases during live broadcasts [4][9] - Kuaishou's takeout business is mainly based on third-party collaborations, focusing on promoting quality dining products, with plans to expand the range of merchants and categories [9] Group 1: Kuaishou's Takeout Strategy - Kuaishou's takeout product payment user count has increased over three times quarter-on-quarter in Q2 this year [9] - The takeout service was initially launched in June 2024 without a dedicated entry, requiring users to search for takeout items under "group buying discounts" [9] - The acceleration of Kuaishou's takeout business aligns with its 2025 strategy of "New Tier Cities + AI," aiming to reconstruct local service chains using AI technology [9] Group 2: Competitive Landscape - Industry experts suggest that Kuaishou needs to achieve a breakthrough in its fulfillment capabilities by implementing a mixed model of "third-party + self-operated" services [10] - Kuaishou's advantages include a large user base and a solid presence in lower-tier markets, but it faces challenges such as slow delivery, limited merchants, and user habits [10] - Other major players like Douyin are also enhancing their food delivery services, with Douyin upgrading its group buying delivery to "Flexible Group" in November 2024 [10] Group 3: Market Dynamics - The food delivery industry is witnessing intense competition, with major platforms offering high subsidies to attract consumers and merchants [12] - Regulatory bodies have urged platforms like Ele.me, Meituan, and JD to engage in rational competition and promote healthy development in the restaurant service industry [12] - The "first cup of milk tea" marketing campaigns have intensified among delivery giants, with significant promotional activities launched in August [12][13]