【互联网传媒】Duolingo25Q2业绩超预期，AI 驱动付费结构优化，中国市场增长强劲 ——美股互联网传媒行业跟踪报告二十九

Core Viewpoint - Duolingo's Q2 2025 performance exceeded expectations, leading to a significant stock price increase of 18.88% after the earnings announcement [4]. Financial Performance - In Q2 2025, Duolingo achieved revenue of $250 million, a year-over-year increase of 41%, and net profit of $45 million, reflecting an 83.9% year-over-year growth [5]. - Adjusted EBITDA for Q2 2025 was $79 million, surpassing consensus expectations by 29.06% and showing a 64% year-over-year increase [5]. User Engagement Metrics - Daily Active Users (DAU) reached 47.7 million, a 40% year-over-year increase, while Monthly Active Users (MAU) totaled 128 million [6]. - The number of paying users grew to 10.9 million, a 37% increase year-over-year, with a DAU/MAU ratio of 37.2%, up from 32.9% in Q1 2024, indicating improved user engagement [6]. Future Guidance - For Q3 2025, Duolingo's revenue guidance is set between $257 million and $261 million, exceeding consensus expectations of $208 million [7]. - The adjusted EBITDA guidance for Q3 2025 is projected between $69 million and $73 million, also above consensus expectations [7]. - Full-year revenue guidance has been raised from $987 million to a range of $1.011 billion to $1.019 billion, surpassing consensus expectations by 1.6% [7]. Market Reactions and Challenges - Duolingo faced negative sentiment due to plans to replace human content creation with AI, which led to concerns about DAU growth; however, strong Q2 results alleviated these worries [8]. - As of the earnings announcement date, Duolingo's Google Play Store rating improved to 4.5 [9]. Strategic Initiatives - The penetration rate of AI-driven features reached 8%, indicating a positive trend in paid subscription optimization [9]. - A new "energy" mechanism in games replaced the previous "hearts" system, positively impacting revenue, bookings, and DAU [9]. - The chess course has become a fast-growing offering, surpassing other subjects in popularity [9]. - A collaboration with Luckin Coffee in China significantly boosted brand visibility and market growth [9].