智界2.0首份答卷：双7新款预售订单破2万

Core Viewpoint - The article discusses the transformation of the Zhijie brand, marking its entry into the 2.0 phase of development, driven by a strategic partnership between Huawei and Chery, with significant investments in R&D and product upgrades [2][12][31]. Group 1: Strategic Partnership and Investment - On August 7, Huawei and Chery signed a strategic cooperation agreement, committing over 10 billion yuan and a 5,000-person R&D team to enhance the Zhijie brand [2]. - The partnership aims to leverage Huawei's technological expertise and Chery's manufacturing capabilities to create a more competitive electric vehicle brand [12][31]. Group 2: Product Launch and Market Response - The new models, S7 and R7, were launched with pre-sale prices starting at 258,000 yuan and 268,000 yuan, respectively, featuring a new logo and upgraded comfort features [3][6]. - The pre-sale saw over 20,000 orders within 8 hours, indicating strong consumer interest and signaling a shift in the brand's market positioning [6][7]. Group 3: Technological Advancements - The S7 and R7 models are equipped with advanced driving assistance hardware, including Huawei's 192-line lidar and multiple radar systems, enhancing safety and driving experience [5][12]. - The new models are part of a broader strategy to integrate Huawei's cutting-edge technology into Zhijie's offerings, aiming to provide a superior user experience [12][31]. Group 4: Organizational Changes and R&D Focus - Zhijie has transitioned to an independent electric vehicle company, allowing for more agile decision-making and strategic direction led by Huawei [10][12]. - The company has established a new R&D center in Wuhu, increasing its R&D personnel to 5,000 and investing over 10 billion yuan in development [16][31]. Group 5: Manufacturing and Supply Chain Enhancements - The Zhijie super factory has undergone upgrades to achieve 100% automation in key production processes, ensuring high-quality standards [20][22]. - The supply chain has been restructured to align with other premium brands under Huawei, enhancing product quality and competitiveness in the 20-30 million yuan price range [21][22]. Group 6: Future Product Strategy - The article highlights the importance of flagship products for Zhijie's market success, with plans for new models, including a large SUV (R9) and an MPV, expected to launch in the near future [30][31]. - The strategic focus on product innovation and market responsiveness is seen as crucial for Zhijie's growth in the competitive electric vehicle landscape [26][31].