行业透视 | 土地市场“遇优则燃”，谁在疯狂买地?

Core Viewpoint - The land market is showing signs of activity despite the new housing sales not fully stabilizing, with a notable increase in high-premium land transactions in key cities like Shanghai, Hangzhou, and Suzhou [3][4]. Group 1: Land Market Trends - In the first seven months of 2025, the proportion of premium land transactions in 30 key cities reached 30%, the highest in three years, indicating a resurgence in land acquisition sentiment [7]. - The total area of residential land sold in these 30 cities was 55.2 million square meters, a year-on-year increase of 17%, contrasting with a 9% decline in the overall 300 cities [6]. - The average premium rate for land in these cities increased to 26%, nearly doubling compared to the past two years [7]. Group 2: Corporate Investment Behavior - The performance of real estate companies remains fragmented, with many unable to acquire new land reserves, while top-tier companies are driving positive growth in investment amounts [12]. - In the first seven months of 2025, the top 100 real estate companies recorded a total new land reserve value of 682.8 billion yuan, a year-on-year increase of 33% [12]. - The concentration of land acquisition among the top 10 real estate companies remains high, with their new land value accounting for 70% of the total for the top 100 [15]. Group 3: High-Premium Land Acquisition - Companies actively acquiring high-premium land include state-owned enterprises and well-established regional firms, with a significant portion of premium land transactions occurring in the 30 key cities [20]. - The companies with the highest proportion of premium land acquisitions include Binhai, Greentown, and China Resources, with rates of 100%, 84%, and 73% respectively [20][22]. - The competition for high-quality land in first and second-tier cities is intensifying, with state-owned enterprises dominating the landscape due to the high total prices, which deter some private and local state-owned enterprises [24].