Core Viewpoint - The air conditioning industry is experiencing a surge in sales due to high temperatures, but the average price is declining, indicating a price war among competitors [2][3]. Group 1: Industry Dynamics - The air conditioning market has a long history of price wars, with companies competing to offer lower prices while maintaining quality [2]. - Major brands like Gree, Haier, and Midea are actively engaging in the market, with Gree's leader, Dong Mingzhu, fighting against industry issues, while Haier and Midea are also responding to competition [3][4]. - Aux, known for its low-price strategy, is re-entering the capital market, aiming to enhance its brand image and expand financing channels [4][5]. Group 2: Aux's Performance and Strategy - Aux has submitted a second prospectus to the Hong Kong Stock Exchange, marking a decade-long pursuit of an IPO, previously attempting to list on A-shares and New Third Board without success [5][6]. - From 2022 to 2024, Aux's revenue is projected to grow from 19.5 billion to 29.8 billion RMB, a 52.8% increase, with net profit doubling from 1.44 billion to 2.91 billion RMB [7][8]. - Aux's overseas revenue is a significant contributor, expected to account for 57% of total revenue in Q1 2025, highlighting the importance of international markets [8]. Group 3: Market Position and Competition - According to Frost & Sullivan, Aux ranks fourth in China's air conditioning market with a 7.3% market share, trailing behind Gree, Midea, and Haier [9][10]. - Aux's R&D investment in 2024 is 710 million RMB, representing 2.4% of revenue, which is lower compared to Midea and Gree's R&D expenditures [11]. - The competitive landscape is intensifying, with major players like Xiaomi also entering the market, challenging Aux's previous pricing advantages [18][26].
董明珠怒怼的这个宁波人,卖空调赚了300亿
盐财经·2025-08-10 10:53