一条没有汽车的广告，引爆总统骂战

Core Viewpoint - The article discusses the controversy surrounding Jaguar's brand transformation, particularly focusing on a provocative advertisement that sparked criticism from political figures, including Donald Trump, and the company's response to these criticisms as it navigates its transition to an electric vehicle brand [4][6][9]. Group 1: Advertisement Controversy - Jaguar's advertisement, which featured no cars but instead showcased vibrant fashion and art, was criticized by Trump as "ridiculously woke" and indicative of chaos within the company [4][9][14]. - The ad aimed to create a new artistic and fashionable image to attract younger high-end consumers, moving away from traditional automotive advertising [11][12]. - Critics, particularly from conservative circles, labeled the ad as a betrayal of industrial spirit, with some claiming it would lead to the brand's downfall [10][12][14]. Group 2: Leadership Response - New CEO PB Balaji defended the brand's transformation during a quarterly earnings call, asserting that the company would maintain its new image and that the criticism was unfounded [5][20]. - Balaji emphasized that the company had a solid plan in place, with new models receiving positive market feedback, and refuted claims that the previous CEO's departure was due to the ad controversy [20][21][29]. - The company has maintained profitability over the past ten quarters, although recent financial reports showed a significant drop in profits, attributed to external factors and strategic adjustments [22][23]. Group 3: Strategic Transition - Jaguar plans to fully transition to a luxury electric brand by 2025, having ceased production of all traditional fuel models by the end of 2023 [31][32]. - However, the rollout of new electric models has faced delays, with key launches pushed back to 2026, raising concerns about the brand's visibility and identity during this transition period [35][37]. - The shift in brand identity from traditional luxury to a more avant-garde image poses risks of alienating existing loyal customers [38][41].