国泰海通｜食饮：白酒2025：颠覆中重塑

Core Viewpoint - The article suggests that policy variables are accelerating the clearing of the liquor industry, with the industry moving towards performance bottoms, and stock prices are expected to turn before demand-side indicators [1] Investment Recommendations - The industry is currently experiencing three bottoms: channel bottom, performance bottom, and inventory bottom, in that order. The performance bottom is expected to be reached by mid-2026, with stock prices likely to show a trend reversal before demand-side indicators [2] - The changing economic structure and demographic characteristics in China are leading to a shift in liquor's consumption attributes from high-end to fast-moving consumer goods, indicating that companies with a focus on market share will have a competitive advantage [2] Long-term Perspective - The investment logic for liquor is being reshaped from "cyclical growth" to "quasi-debt assets." As the product attributes change, the focus will shift from volume-price logic to market share logic, with stable return on equity (ROE) becoming increasingly important for pricing [3] - The industry will require a significant amount of time to complete this pricing transition, necessitating a reconstruction of stable growth expectations and consistent dividend and buyback policies [3]