“倍速社会”：泡泡玛特、小米YU7与即时零售成功的原因

Core Viewpoint - The article discusses the emergence of a "speed society" in China, driven by technological advancements and changing consumer behaviors, which is reshaping the consumption landscape and influencing successful business models like Pop Mart, Xiaomi's Yu7, and instant retail [5][7]. Group 1: Concept of "Speed Society" - The term "speed" reflects a societal shift where consumers increasingly prefer faster content consumption, as evidenced by the popularity of double-speed video playback [9][10]. - The concept of "speed" has historical roots, evolving from mechanical playback to digital platforms, with significant advancements in technology enabling faster content delivery [10][11]. - The rise of AI technology is further accelerating this trend, allowing for features that condense lengthy content into shorter viewing times [12]. Group 2: Impact on Consumption Patterns - The "speed society" represents a new consumer culture characterized by an abundance of supply and a collective pursuit of shared experiences, which influences the success of popular consumer products [15][16]. - Instant retail exemplifies the commercial adaptation to this speed culture, with improvements in internet infrastructure and logistics enabling faster delivery times [18][19]. - Xiaomi's product strategy focuses on reducing friction in consumer decision-making, aligning with the principles of speed and efficiency [20][22]. Group 3: Changes in Sales Models - Companies are innovating sales models to cater to the demand for instant gratification, as seen with Pop Mart's blind box sales strategy that minimizes consumer choice costs [24][26]. - The trend towards immediate satisfaction is evident across various sectors, including the tea industry, where businesses prioritize quick service to enhance consumer experience [26]. Group 4: Future Implications - The article posits that the "speed society" will continue to shape future business models, with companies needing to adapt to this narrative to achieve success [30][31]. - The ongoing debate around accelerationism highlights the tension between technological advancement and traditional values, but the article suggests that embracing speed is essential for future growth [28][29].