对创业公司来说，做强比做大更重要

Core Viewpoint - The core values of entrepreneurial companies should be pragmatic, emphasizing strength over size, quality over quantity, content over form, and facts over feelings, with a focus on data-driven decision-making [1] Group 1: Japanese Brand Insights - Japanese consumer market changes provide a "future laboratory" for Chinese consumer brands, offering predictive insights into the evolution of consumption over the next decade [7] - The three core philosophies of enduring Japanese brands include supply chain-driven private brand (PB) products, continuous iteration of big niche products, and defining lifestyles that resonate emotionally with consumers [8][10][11] Group 2: Supply Chain and Product Development - Kobe Bussan utilizes a vertically integrated supply chain to achieve extreme cost-effectiveness, operating over 1,000 stores with a scale of 20 billion RMB [10][18] - 7-11 employs data from its extensive chain to guide the development of PB products that meet latent consumer needs, enhancing store performance by 120% through single product development [10][17] - Nitori, Japan's furniture giant, applies automotive supply chain standards to achieve continuous revenue growth for 36 years [10] Group 3: Product Iteration and Market Response - Kikkoman has evolved from producing soy sauce to creating a soy sauce culture, continuously meeting consumer demands through technological development [10] - Shiseido employs a layered brand and product strategy to cater to both high-end markets and cost-sensitive consumers [10][19] Group 4: Lifestyle Definition and Emotional Connection - Bandai focuses on developing products that tap into fundamental human desires, creating items that are both entertaining and addictive [12] - Muji redefines user experience with its no-logo, affordable products, reflecting lifestyle changes post-economic bubble [12][22] Group 5: Learning and Networking Opportunities - The "Black Horse Global Study Tour" in Japan aims to explore innovative opportunities in the Chinese consumer market, featuring insights from industry leaders and successful entrepreneurs [3][4][14] - Participants will engage in discussions and visits to key companies, gaining practical knowledge on supply chain management, product development, and consumer engagement strategies [14][15][16][19]