TCL TECH.(SZ:000100) 经济观察报·2025-08-11 11:57Core Viewpoint - TCL Huaxing is transforming the concept of a "good screen" from a vague consumer idea into a clear industry standard, continuing its exploration in the display panel market [1]. Group 1: Industry Context - The 22nd ChinaJoy showcased a notable phenomenon where major gaming brands like Samsung, Lenovo, and ASUS collaborated around TCL Huaxing as a common upstream supplier, highlighting its significant role in the competitive landscape of the gaming display market [2][4]. - TCL Huaxing has achieved the highest panel shipment volume and market share in the esports monitor (MNT) sector for three consecutive years, with one in three gaming monitors globally using its screens [2][4]. Group 2: Technological Integration - TCL Huaxing's technology is deeply embedded in high-end gaming products, with its displays being integral to flagship offerings from major brands, indicating its transition from a mere supplier to a critical technology partner [7][8][9]. - The company offers a range of tailored display solutions for different gaming scenarios, such as HVA Black for enhanced contrast and HFS Shoot for high refresh rates, addressing the evolving demands of gamers [10][12]. Group 3: Strategic Shift - In 2019, TCL Huaxing recognized the need to break free from the cyclical nature of the display industry and identified esports as a strategic opportunity to establish technological barriers and brand strength [15][16]. - The company shifted from a passive order-driven model to an active market-defining approach, engaging directly with gamers to identify and address unmet needs in the gaming experience [17][18]. Group 4: Standardization Efforts - To establish its technology as an industry standard, TCL Huaxing acquired a mature production line from Samsung, enabling it to quickly scale up production and ensure high-quality output [22][24][25]. - This acquisition provided TCL Huaxing with essential capabilities, including high-quality mass production, valuable time advantages, and a skilled engineering team, facilitating the transition of its technology from concept to reliable industrial standard [27]. Group 5: Future Directions - TCL Huaxing is positioning itself to support the evolving demands of AI applications, focusing on reducing power consumption in displays to enhance overall device performance [30][36]. - The company is exploring the integration of AI in its manufacturing processes and aims to provide essential hardware support for AI technologies, indicating a strategic direction towards becoming a key player in the AI ecosystem [32][37].