泡泡玛特泰国新店被指撞脸名创优品，双方回应

Core Viewpoint - The controversy surrounding Pop Mart's new flagship store in Thailand, which has been accused of resembling Miniso's store design, highlights the competitive dynamics and potential brand identity issues within the retail sector in Southeast Asia [1][9]. Group 1: Store Opening and Design - Pop Mart opened its largest global flagship store in Bangkok's ICONSIAM shopping center on August 8, covering an area of 760 square meters, inspired by Thai traditional culture and local elements [1]. - The store's design incorporates Thailand's unique "water culture" and traditional architectural language, aiming to create an inclusive atmosphere [1]. Group 2: Accusations of Similarity - Social media users have pointed out similarities between Pop Mart's new store and Miniso's MINISOLAND store in Shanghai, suggesting that Pop Mart's design may have been copied [1]. - Comparisons show both stores utilize similar vibrant color schemes and layout designs, leading to accusations of "Ctrl+V style copying" [1]. Group 3: Company Responses and Previous Issues - In response to the allegations, Pop Mart's customer service indicated that the matter is being addressed by relevant departments, while Miniso stated they would follow up if the claims are substantiated [9]. - This incident is not the first controversy for Pop Mart; a previous issue involved a social media influencer who claimed to have received products from other brands after purchasing blind boxes from Pop Mart [9]. Group 4: Financial Performance - According to Pop Mart's financial report, the company achieved a revenue of 13.04 billion yuan in 2024, marking a year-on-year increase of 106.9%, with overseas revenue reaching 5.07 billion yuan, a significant growth of 375% [9]. - The company emphasizes Thailand as a crucial part of its strategic expansion in Southeast Asia [9]. Group 5: Miniso's Market Position - Miniso opened its TOPTOY store in Bangkok's Siam Center in October 2024, with blind boxes contributing approximately 7% to its sales, and related IP products accounting for nearly 30% of total sales [10].