国泰海通｜中小与股权研究：AI眼镜爆发有望推动智能眼镜加速迈向千亿市场

Core Viewpoint - The AI glasses market is poised for explosive growth, driven by lightweight design, essential use cases, and consumer pricing, with a projected 188% increase in sales in China by 2025, potentially creating a trillion-yuan market space [1][2]. Market Dynamics - The evolution of AI glasses is transitioning from separate functional devices to integrated computing solutions, with three main product categories: audio devices, audio + camera devices, and AR integration devices [2]. - Major brands like Meta and Xiaomi are leading the consumer market, while domestic players are catching up in technology and application expansion [2]. Value Chain and Market Estimation - The cost structure of AI glasses shows that the main chip accounts for approximately 33% of total costs, with optical display and computing units making up 43% and 31% respectively [3]. - The global market for AI glasses is expected to exceed 190 billion RMB by 2030, with the Chinese market projected to surpass 50 billion RMB, reflecting a CAGR of over 80% over five years [3]. Industry Structure - The AI glasses industry value chain includes upstream manufacturers of optical modules, chips, and frames; midstream ODM/OEM manufacturers and software suppliers; and downstream brand manufacturers and distributors [3].