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最赚钱的3座购物中心,要被卖了
36氪·2025-08-12 00:09

Core Viewpoint - The article discusses the significant transaction involving Ingka Group's plan to sell three shopping centers in China, highlighting the increasing role of insurance capital in real estate investments [3][4][13]. Group 1: Transaction Details - Ingka Group is planning to sell three shopping centers located in Wuxi, Beijing, and Wuhan, with a total transaction value of 16 billion yuan [3][5]. - The Wuxi center, opened in 2014, has seen a steady increase in foot traffic, reaching 18 million visitors in 2024, while generating sales of 4.3 billion yuan [7]. - The Beijing center, one of the largest shopping centers in Asia, attracts around 30 million visitors annually and is expected to generate nearly 10 billion yuan in sales [7]. - The Wuhan center recorded a remarkable opening day foot traffic of 80,000, maintaining over 100,000 visitors on weekends [7]. Group 2: Strategic Implications for Ingka Group - The sale of these shopping centers is seen as a response to the declining performance of Ingka Group, particularly in its IKEA segment, which reported a 30% drop in sales compared to its peak in 2019 [10][11]. - By selling mature projects while retaining operational control, Ingka aims to optimize its asset structure and reduce heavy asset burdens, allowing for a focus on brand management and customer engagement [11][12]. Group 3: Insurance Capital's Role - Insurance companies, including Taikang Life, have been increasingly active in real estate investments, with direct investments in commercial real estate in China reaching 9.3 billion USD from 2022 to 2024 [14]. - The trend of insurance capital entering the real estate market is supported by favorable policies and a low-interest-rate environment, making real estate an attractive investment option for long-term stable returns [15][16][17]. - The article suggests that insurance capital will continue to play a crucial role in real estate investments, driven by policy support and market opportunities [18].