2025 Worldpanel消费者指数客户会 | 上海 • 8.21 锁定席位，共破增长困局！

Core Insights - The rapid consumer goods market in China is undergoing unprecedented changes due to shifts in population structure and economic transformation, leading to challenges for brands in achieving effective growth and innovation [2][6] - The conference aims to explore how brands can leverage consumer insights to drive growth and navigate the complexities of consumer behavior and market dynamics [2][3] Group 1: Market Dynamics - The Chinese fast-moving consumer goods (FMCG) market is experiencing significant restructuring influenced by consumer segmentation and generational shifts, necessitating brands to identify stable growth paths amidst volatility [2] - Global and Chinese markets confirm that penetration rate is a core driver of brand growth, with discussions focused on how to effectively identify and enhance the dimensions that require brand focus [3] Group 2: Consumer Behavior - Consumers are increasingly shopping across multiple channels, averaging seven channels per year, highlighting the need for brands to meet both price sensitivity and convenience demands while building a collaborative growth network [5] - The challenge of product innovation in a market characterized by low growth rates requires brands to balance the quantity and quality of new products, ensuring they contribute to both short-term sales and long-term brand value [6] Group 3: Event Details - The 2025 Worldpanel Consumer Index Client Conference will feature discussions on market changes, growth opportunities, and the release of the 2025 Brand Footprint Report, showcasing brands that have successfully navigated market cycles [9] - The agenda includes insights from industry leaders on how to translate consumer insights into actionable growth strategies and decode consumer behavior across channels [9]