家庭餐桌争夺战（上）：早中晚黄金时段食饮图鉴

Core Insights - The article emphasizes the importance of understanding consumer behavior in home dining to effectively meet their needs in the food and beverage industry [1][12] Group 1: Breakfast Consumption - Breakfast is a crucial time for efficiency, with nutrition being an essential factor; convenient foods that are quick and nutritious are preferred [4] - Frozen foods are the top choice for breakfast convenience, with dumplings and buns being the most popular items [4] - Consumer habits show that breakfast choices are often habitual, making it important for brands to secure a place in consumers' routines [4] Group 2: Dairy Consumption - Milk is predominantly consumed in the morning, but there is a potential growth ceiling; brands need to capture more market share by promoting milk consumption at other times [7] - Yogurt consumption is more evenly distributed throughout the day, particularly favored during afternoon tea and post-dinner snacks, highlighting its competitive edge in the snack category [7] - Yogurt brands need to focus on enhancing taste experiences to compete effectively with snack foods [7] Group 3: Dinner Consumption - Dinner is the primary time for prepared dishes, with common home-cooked meals like tomato and egg stir-fry being highly favored [9] - The article suggests that brands of condiments and cooking oils should focus on enhancing the flavor of everyday dishes rather than complex recipes [9] Group 4: Consumer Behavior Research - The "Home Dining Behavior Study" conducted by Worldpanel Consumer Index involved 18,506 consumers across various city tiers, providing a representative sample of home dining habits [13] - The study collected data on a wide range of food and beverage consumption, including packaged foods, fresh produce, and homemade dishes, to gain comprehensive insights into cross-category eating habits [13]