全景相机的第一仗，大疆比想象中激进

Core Viewpoint - DJI's Osmo 360 has seen a significant increase in sales expectations from over 1 million units to 3-4 million units, indicating strong market demand despite initial controversies surrounding the product's launch [1][3]. Group 1: Product Launch and Market Strategy - DJI's aggressive marketing and pricing strategy for the Osmo 360, priced at 2999 yuan, undercuts the competition, particularly the影石X5 priced at 3798 yuan, showcasing DJI's intent to capture market share [4][5]. - The company has shifted focus from drones to audio-visual and innovative products due to market saturation in the drone sector, aiming to increase the share of audio-visual products from 21-22% to 30-35% by 2024 [4][3]. - Initial sales figures for the Osmo 360 were impressive, with nearly 5-6 million units sold on the first day, leading to a reassessment of sales targets within the company [3][4]. Group 2: Supply Chain and Production Challenges - Supply chain issues have been a persistent challenge for DJI, with the Osmo 360 experiencing delays in production and distribution due to limited initial stock and production capacity [13][14]. - The company has faced criticism for its production capabilities, with past attempts to enhance efficiency through automation and outsourcing not yielding the desired results [14][15]. - The supply chain for key components, such as camera modules and lenses, is shared with competitors, complicating production and availability for both DJI and影石 [15][14]. Group 3: Competitive Landscape - Despite the initial success of the Osmo 360, DJI still faces significant competition from影石, which has established a strong market presence and customer base over several product generations [18][20]. - The software capabilities of the Osmo 360 are seen as a critical weakness compared to影石, particularly in image stitching and processing algorithms, which may hinder DJI's ability to fully compete in the long term [19][20]. - The overall market for panoramic cameras is experiencing stagnation, with both DJI and影石 needing to innovate to avoid price wars and maintain profitability [21][20].