康师傅少卖了11亿，饮料、方便面都在跌

Core Viewpoint - The company is experiencing significant growth pressure, with a decline in revenue across major product categories, while its competitor shows growth in the same sector [1][2]. Group 1: Financial Performance - In the first half of 2025, the company's revenue was approximately 40.092 billion yuan, a year-on-year decrease of 2.7%, with sales dropping over 1.1 billion yuan [1]. - The net profit attributable to the parent company was 2.271 billion yuan, reflecting a year-on-year increase of 20.5% [1]. Group 2: Product Category Performance - The company's instant noodle business saw a sales decline of 2.5% to 13.465 billion yuan, with specific categories showing varied performance: - Container noodles down 1.3% to 6.771 billion yuan - High-priced bag noodles down 7.2% to 5.092 billion yuan - Mid-priced bag noodles up 8.0% to 1.372 billion yuan - Dry noodles and others up 14.5% to 0.23 billion yuan [1]. - In contrast, the competitor's food business revenue was 5.38 billion yuan, with an 8.8% year-on-year growth, driven by double-digit growth in specific products [1]. Group 3: Beverage Segment Performance - Beverage revenue declined by 2.6% to 26.359 billion yuan, with specific declines in: - Tea beverages down 6.3% to 10.67 billion yuan - Water sales down 6.0% to 2.377 billion yuan - Juice sales down 13.0% to 2.956 billion yuan - Carbonated and other beverages up 6.3% to 10.256 billion yuan [2]. Group 4: Distribution Network Adjustments - The company is reducing its distribution network, with the number of marketing agents decreasing from 67,215 to 63,806, and direct retailers decreasing from 220,623 to 219,124 [2].