小红书造「痛」岛背后，是一场社区兴趣扩容

Core Viewpoint - The article discusses the evolution of the Xiaohongshu community, highlighting the significant growth in the gaming and ACG (Anime, Comic, Game) content sectors, which are now among the top categories on the platform, indicating a vast potential for interest-based communities [4][18][19]. Group 1: Event and Community Engagement - Xiaohongshu created a unique immersive experience called "Pain Island" to cater to the gaming and ACG community, showcasing the platform's commitment to engaging its user base [7][10]. - The event featured over 50 well-known gaming and anime IPs, including popular titles like "Honor of Kings" and "Genshin Impact," enhancing the immersive experience for attendees [11][18]. - The community's engagement was further amplified by live performances, such as the Echo Project music festival, which resonated deeply with the audience, marking a significant cultural moment for fans [13][14]. Group 2: Growth Metrics and Trends - From 2023 to 2025, Xiaohongshu's ACG content has rapidly grown, becoming the third-largest category on the platform, with a notable increase in user engagement [18][19]. - The platform reported that the number of posts related to gaming and ACG content has increased by 175% and 168% year-on-year, respectively, indicating a strong upward trend in user-generated content [19][20]. - Xiaohongshu's gaming user base has reached over 110 million monthly active users, with daily exposure of gaming posts exceeding 2 billion [18]. Group 3: Cultural Integration and User Experience - The concept of "2.5D" culture is emerging on Xiaohongshu, blending virtual and real-life experiences, allowing users to engage with gaming content in a more relatable manner [20][24]. - The platform is fostering a community where gaming and ACG culture are integrated into daily life, as seen in user-generated content that reflects real-life applications of gaming themes [25][30]. - Xiaohongshu's shift from a lifestyle guide to an interest-based community signifies a broader cultural acceptance of niche interests, allowing for deeper emotional connections among users [33][39].