KWEICHOW MOUTAI(SH:600519) 第一财经·2025-08-12 12:29Core Viewpoint - The recent launch of the Guizhou Moutai (70th Anniversary of the Five-Star Trademark) has led to a significant price increase, with market prices generally exceeding 10,000 yuan per bottle, indicating strong demand and potential for future price appreciation [3][6]. Group 1: Product Launch and Pricing - The new product was officially launched on August 8, priced at 7,000 yuan per bottle, and sold out within approximately 2 minutes, generating an estimated revenue of 1.79 billion yuan [3][5]. - Each bottle features a unique identity code, with a total of 25,568 bottles available, symbolizing the 25,568 days over the past 70 years, enhancing its collectible value [3][5]. - The product's design pays homage to the original Moutai bottle from 1954, utilizing high-quality glass and craftsmanship [3]. Group 2: Market Trends and Future Outlook - Analysts predict that as time progresses, the market price of the 70th Anniversary Moutai will likely establish a "one code, one price" scenario, with certain auspicious numbers commanding higher premiums [6]. - The company has registered multiple trademarks related to Moutai, indicating a strategic focus on brand expansion and protection in various categories, including alcoholic beverages and advertising [9].