2025年上半年全球AMOLED手机面板出货量同比微增0.2%

Core Viewpoint - The global AMOLED smartphone panel shipment is projected to reach approximately 420 million units in the first half of 2025, showing a slight year-on-year increase of 0.2%, despite a decline in the second quarter [2][5]. Market Overview - The AMOLED technology is demonstrating an irreversible trend of replacement due to its advantages such as high contrast, low power consumption, and lightweight design, which are key drivers for market resilience [2]. - In the first half of 2025, Chinese manufacturers accounted for 51.7% of the global AMOLED smartphone panel market share, an increase of 1 percentage point year-on-year, while South Korea's share decreased to 48.3%, down 1 percentage point [5]. Company Performance - Samsung Display (SDC) experienced a year-on-year shipment decline of 6.3%, with its market share dropping from 43.8% to 40.9%, indicating a 2.8 percentage point decrease [6]. - BOE's shipments grew by 6.7%, maintaining a 17.1% market share, which is an increase of 1 percentage point year-on-year, supported by a dual strategy of high-end breakthroughs and mid-range volume [6]. - Tianma's shipments rose by 16.6%, achieving a market share of 10.8%, up 1.5 percentage points year-on-year, marking the largest increase among domestic manufacturers [6]. - CSOT's shipments increased by 4.9%, with a market share of 10.2%, up 0.5 percentage points, benefiting from deep collaborations with domestic brands like Xiaomi [6]. Quarterly Analysis - In the second quarter of 2025, global AMOLED smartphone panel shipments were approximately 210 million units, reflecting a year-on-year decline of 6.3% and a quarter-on-quarter decline of 1.4% [9]. - The decline in shipments was attributed to adjustments in terminal brand procurement rhythms, with major brands postponing some orders to the third quarter to control inventory [9]. - In the second quarter, South Korean manufacturers held a 47.4% market share, down 4.3 percentage points year-on-year, while domestic manufacturers' share rose to 52.6%, continuing to show strong growth [9]. Competitive Landscape - In Q2 2025, SDC's AMOLED smartphone panel shipments fell by 17.4% year-on-year, with a market share of 40.8%, down 5.4 percentage points [10]. - BOE achieved a year-on-year growth of 9.6% and a market share of 17.3%, up 2.5 percentage points [10]. - Visionox, despite a 4.9% year-on-year decline, saw a 28.9% quarter-on-quarter growth, with a market share of 11.2%, up 0.2 percentage points [10]. - Tianma's shipments increased by 13.3% year-on-year and 4.5% quarter-on-quarter, with a market share of 11.1%, up 1.9 percentage points, driven by capacity release from its Xiamen G6 production line [10].