Core Insights - The article discusses the transformation of the cultural tourism industry from resource harvesting to IP traffic fission, highlighting a new growth trajectory driven by intelligent data [2][3]. Group 1: Industry Transformation - The cultural tourism industry is at a crossroads of value reconstruction due to the ongoing homogenization of experiences [3]. - The shift from traditional resource-based models to innovative IP-driven approaches is essential for sustainable growth [2]. Group 2: Intelligent Empowerment - The article emphasizes the role of intelligent data in driving a three-tier growth flywheel involving government, scenic spots, and industry participants [2]. - The integration of smart technologies is crucial for enhancing operational efficiency and customer engagement in the cultural tourism sector [2].
【直播倒计时1天】重构文旅竞争力,智脑赋能价值跃迁
艾瑞咨询·2025-08-13 00:06