UBS(US:UBS) 券商中国·2025-08-13 04:45Core Viewpoint - The article highlights a significant shift in investment strategies among global family offices, with an increasing focus on gold and precious metals while reducing cash holdings. There is also a growing interest in investments related to the Greater China region, particularly from family offices in Asia and the Middle East [2][4][6]. Investment Trends - A record number of family offices are increasing their allocations to gold and precious metals this year, with 21% planning to do so, compared to only 10% to 16% from 2021 to 2024 [4]. - The average net worth of surveyed family offices reached $2.7 billion, with total assets amounting to $651 billion, indicating a clear upward trend in total assets since 2020 [4]. Gold Demand Insights - Global gold demand increased by 3% year-on-year to 1,249 tons, driven primarily by a 78% rise in investment demand, marking the fastest half-year growth in inflows to gold ETFs since 2010 [5]. - The demand for gold bars and coins also saw a significant increase of 11%, with China leading the way at a 44% year-on-year growth [5]. Interest in Greater China - There is a notable increase in interest from family offices in the Greater China region, with 19% of global family offices planning to increase investments there, up 3 percentage points from 2024 [6]. - In the Asia-Pacific region, 30% of family offices intend to boost their investments in Greater China, a 6 percentage point increase from 2024 [6]. Investment Strategy Preferences - Family offices are shifting away from low-return cash holdings, with plans to hold only 6% in cash by 2025. Instead, they are focusing on developed market equities, with 48% of Asia-Pacific family offices expecting to increase their holdings in this area [7]. - Approximately 78% of Asia-Pacific family offices prefer active management strategies, indicating a trend towards selective stock picking and targeted investments in specific sectors [8]. Concerns and Future Directions - Family offices express concerns about global trade tensions and geopolitical conflicts, with 61% citing significant geopolitical conflict as a major risk [8]. - There is a growing interest in virtual assets among the next generation of family office investors, with some looking to allocate around 5% of their portfolios to mainstream cryptocurrencies [8].